Will Americans love darts? Prominent sports promoter says 'timing is ideal.'

Eddie Hearn knows what you’re thinking because he’s already heard it from American television executives, sponsors, and reporters. 

"Darts won't work with American viewers."

When the prominent British sports promoter pitches his vision of drawing impressive crowds and strong U.S. television viewership with darts, the initial reaction is to recoil as if an unsightly plate of bangers and mash has been set before them. 

“Trust me,” Hearn replies, “just watch.” 

Whether or not the appetite is there, Hearn is betting the time is right to explore the validity of his theory by bringing the United Kingdom's immensely popular Professional Darts Corporation to Madison Square Garden’s Hulu Theater June 3-4.